How MSPs Can Fill Business Needs for Cybersecurity

June 17th, 2021

With COVID-19 restrictions easing, more people are venturing out into the world. Businesses have to account for employees who now have more flexibility to work from their home, the office, coffee shops, or outdoors. With this freedom comes the risk of open networks and personal devices creating unsecured gateways for cyberattacks that could affect the business. The need for increased cyber resilience is part of the new normal, and it should be an ongoing journey effort to keep pace as cyberattacks increase in frequency and sophistication.

Due to limited time or resources, companies turn to Managed Service Providers (MSPs) for a solution. It is no longer a matter of whether an attack will occur, but when and what the impact might be, and – as the threat landscape continues to evolve – it is critical for MSPs and their customers to invest in cyber resilience. MSPs can help their customers protect, detect, respond and recover from cyberattacks, in turn finding new revenue streams through increased business opportunities.  

The current landscape

Increasing customer compliance needs, customer assessments, and overall cybersecurity awareness are challenging MSPs to provide comprehensive cybersecurity offering or risk missing out on business opportunities. In addition, without a holistic cybersecurity program, customers may fall victim to a cyberattack, subsequently putting the MSP at risk of a damaged reputation, expensive remediation, and potential legal issues.

Building such an offering can prove a significant challenge, as it requires MSPs to provide multiple layers of protection and develop and manage a technology stack of cybersecurity solutions. Further, many businesses have limited staff and resources to invest in cyber programs. However, piecing together single-point solutions can also be time, labor, and cost extensive, leaving holes in an organization’s defenses that open the business up to increased cyber risk. For the benefit of their organization and their customers, MSPs have the opportunity to provide added value by helping customers build a layered, holistic cybersecurity strategy focused on the right tools, processes, and training that protects their business.

Beyond the technology

Even with all the best tools and solutions at an organization’s disposal, humans are the weakest link in cybersecurity. By offering the right training and resources, MSPs can help businesses increase employees’ cyber resilience and position them as the first line of defense against cyberattacks. Increasing employees’ understanding of the critical role they play in protecting their organization is crucial to a layered cybersecurity approach and ensuring employees have the resources they need to take full advantage of the benefits of cybersecurity tools and procedures.

MSPs can demonstrate their cybersecurity prowess to customers by taking responsibility for educating their teams. Ongoing security awareness training keeps MSPs up to date on the latest cyber threats and positions them as a reliable support to enhance cyber resilience.

Customizable cybersecurity

An effective cybersecurity solution or service can be built specifically to suit business needs, enabling MSPs to tailor their services to support their customers. For example, by layering the right tools on top of employee training, channel partners will have what they need to protect their customers and make a case for new revenue streams.

An effective cybersecurity solution or service can be built specifically to suit business needs, enabling MSPs to tailor their services to further support their customers. For example, by layering the right tools on top of employee training, channel partners will have what they need to protect their customers and make a case for new revenue streams.

As cyber threats increase in frequency and impact, businesses need to stay one step ahead. MSPs can help organizations account for the new realities of distributed and distracted workforces through a layered approach to cybersecurity. Cyber resilience is a journey and requires the participation of everyone within an organization. With a layered approach to cybersecurity, MSPs can help customers develop a holistic view of defense strategies that accounts for the increase in modern risk vectors. The cybersecurity landscape is continuing to evolve; therefore, it is crucial for businesses to partner with an MSP that offers a comprehensive portfolio of cybersecurity offerings and training to keep their business secure.

Learn more about building comprehensive cybersecurity programs as an MSP for both your organization and your customers. Check out our recent webinar They Didn’t Know, But They Do Now: How These MSPs Got Started in Cybersecurity.


More resources to help MSPs take control of their cybersecurity:

Blog: No Security Team? No Problem!

Webinar: The Smart Approach to Building Comprehensive Cybersecurity Without Security Staff

Live Webinar on June 24: Taking Control of Data Privacy & Cybersecurity

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